Frustration is often the source of the most valuable ideas, not wanting to blend in, not wanting to be heard, not wanting to see your self in the mirror. It was right there that We Are Jolies started, with an honest and humble truth: that the lingerie space was not designed to accommodate women who are just like us. In 2019, therefore, Florie and Prune, two Parisian women born in Soorts-Hossegor, chose to create the brand that they deemed to be lacking: one that could celebrate comfort, affordability, ethics, and authentic representation.
A Movement More Than a Label
Not just any other lingerie brand, We Are Jolies is an assertive statement–We Are All Beautiful. The advice is to be rally cry by sorority, inclusive, and designed to suit all shapes, colours, sexualities, ages, and stories of women. Their statement is unambiguous: beauty is different, and so do their works.
Ethical from Fabric to Finish
Sustainability is the fundamental design principle:
Organic cotton made of very fragile, OEKO-TEX STANDARD 100 materials that do not contain poisonous content.
Open pricing and supply chains, top rated (80/100) on the ClearFashion ethical rating.
The Portuguese factory is a family-owned production place dedicated to responsible labor and production.
Their motif is not complicated but groundbreaking: comfort is not a luxury but must be affordable, morally upright, and validating.
Style Meets Inclusivity
We Are Jolies does not fit the old sizing and beauty standards. They have collections of items such as culottes, brassieres, bloomers, menstrual underwear, homewear, swimwear in a wide size range modelled on real bodies rather than mannequins. Lingerie that validates, encloses, and glorifies.
In addition to beauty, the functional use and eco-friendly materials are the main feature of the brand, the styles that you will feel the difference.
Customer Love That Speaks Volumes
The proof is in the praise:
On Trustpilot, it is rated with 4.5/5 based on more than 860 reviews.
The customers comment on the softness, comfort, the importance of ethics and the all-inclusive sizing-“ultra-comfy, finally a brand that fits me well.
Such positive feedback as great quality, great service and cute designs, super brand!… perfect quality, wonderful comfort, is good to see and the type of feedback we all founders are hoping to get.
We Are Jolies also respects the feedback: they react fast to negative feedback (response rate is about 89%), which helps them pursue their transparency policy and continuous improvement.
A Closer Look at What’s Offered
Their collections will have you covered, whether you need comfort on a daily basis or something a bit more extraordinary:
Breathable organic cotton culottes and stylish designs.
Pair style and functionality with culottes menstruelles.
Sleepwear, Homewear, ideal to sleep in (Mi Amor Rose, Léopard and others).
Swimwear and Accessories that combine utility and fun leggings, socks, scrunchies, even eco gift cards and bundles to mix/match.
Small Brand, Big Impact
We Are Jolies is yet a small boutique organisation with around six employees and a friendly and open culture. Imagine think team breakfasts, creative freedom, fresh ideas and no corporate pressure, a company that works hard, yet takes itself not too seriously.
They further expand their ethos beyond the studio, collaborating with nonprofits such as ADSF, Rose Up, Info Endométriose, and Hirondelle de l’Avenir and delivering orders in an eco-friendly way via HIPLI and Redonner.
Why We Are Jolies Matters
We Are Jolie has a niche in the current booming world of ethical fashion. They are not merely selling panties they are redefining an industry culture, stitch by stitch:
Moral clarity and green consciousness, greenwashing free.
Fitting all bodies, and designed to be comfortable.
Fraternal community morale, with ethos of sorority and genuine connexion.
Affordable prices, since women are not supposed to pay above what they should.
Final Thoughts
We Are Jolies is not just a brand, but a woman comfort, confidence movement and conscience. Based on authenticity, created with love, appreciated by real women, that is the type of brand that allows feeling seen each time you wear their items.
Whether you have some favourite cotton underwear that needs replenishment, or you just need to find a brand that matches your principles. We Are Jolies invites you in.
One gorgeous piece at a time, let us be kind, comfortable and honest.
